MARIN MARINOV is Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has publishedeight books, numerous chapters and more than sixty articles in refereed academic journals.
SVETLA MARINOVA is Associate Professor of International Business at the Aalborg University in Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters, and papers in refereed academic journals.
5 E-böcker av M. Marinov
M. Marinov & S. Marinova: The Changing Nature of Doing Business in Transition Economies
Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them …
PDF
Engelska
€53.49
M. Marinov & S. Marinova: Internationalization of Emerging Economies and Firms
Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbal …
PDF
Engelska
€96.29
M. Marinov: Marketing in the Emerging Markets of Latin America
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American bu …
PDF
Engelska
€53.49
M. Marinov: Marketing in the Emerging Markets of Islamic Countries
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the boo …
PDF
Engelska
€53.49
M. Marinov & S. Marinova: Impacts of Emerging Economies and Firms on International Business
The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emerging economies and firms have had, this v …
PDF
Engelska
€96.29