Everything you need to know to start and run a successfule Bay business
e Bay now has 100 million active users and just keeps growing.And they have turned to For Dummies books and bestsellinge Bay author Marsha Collier to help guide them through buying andselling on e Bay for over a decade. This nine-books-in-one guide hasnow been updated to cover all the newest e Bay seller tools, newtechniques to drive sales, new ways to enhance an e Bay businessusing social media, and more. Marsha Collier covers the basics, essential tools, professional selling tips, where to findmerchandise, how to showcase and promote your stuff, storage andshipping, advice for Power Sellers, and legal/office issues.
* A complete update of the bestselling e Bay business guide
* Covers getting the necessary e Bay selling tools, how to doproduct research and set up payment systems, and tips on settingprices, creating good listings, and organizing sales
* Helps you find things to sell at prices that will make aprofit, create listings that get attention, take great merchandisephotos, and promote your items on social media sites
* Offers advice on providing customer service, safely storing andshipping your merchandise, and handling necessary bookkeeping andtax chores
* Includes how to analyze data and establish the needed resourcesto become a Power Seller
e Bay Business All-in-One For Dummies, 3rd Edition is thesoup-to-nuts guide for running a successful e Bay business.
Innehållsförteckning
Introduction 1
Book I: e Bay Basics 5
Chapter 1: Hooking Up with Online Technology 7
Chapter 2: Navigating through e Bay 21
Chapter 3: Signing Up and Getting Started 37
Chapter 4: Knowing e Bay Sales 57
Chapter 5: Checking Out the Seller and Leaving Feedback 79
Chapter 6: Bidding to Win 103
Chapter 7: Completing the Transaction 125
Chapter 8: Participating in the Community 141
Book II: Essential Tools 163
Chapter 1: Researching on e Bay 165
Chapter 2: Researching Collectible Prices 185
Chapter 3: Five-Star Customer Service Through Eloquent Communications 207
Chapter 4: Letting Pay Pal Help You Manage the Money 221
Chapter 5: Using e Bay’s Management Tools 237
Book III: Selling Like a Pro 261
Chapter 1: Be Sure Your Listings Make Cents 263
Chapter 2: Knowing the Finer Points of Selling 281
Chapter 3: Listing Items for Sale 311
Chapter 4: Listing via e Bay’s Turbo Lister 347
Chapter 5: Running Your Business on My e Bay 361
Book IV: Sourcing Merchandise 381
Chapter 1: Understanding Online Retailing 383
Chapter 2: Sourcing Merchandise Like the Pros 395
Chapter 3: Selling Other People’s Stuff Online 417
Chapter 4: Sourcing Liquidation and Drop-Shipping 433
Book V: Presenting Your Items 445
Chapter 1: Your e Bay Photo Studio 447
Chapter 2: Mastering e Bay Photography 463
Chapter 3: Designing Your Website, Listings, and Blogs with HTML479
Chapter 4: Getting Your Photos Ready for e Bay 503
Chapter 5: Getting Your Photos on e Bay and the Web 513
Book VI: Extending Your Reach 523
Chapter 1: Developing Your Web Presence 525
Chapter 2: Marketing Tools for Your Web Presence and Social Media 535
Chapter 3: Tapping Pay Pal Resources to Expand Sales 549
Book VII: Storing and Shipping 557
Chapter 1: Organizing Your Merchandise and Shipping Area 559
Chapter 2: Shipping without Going Postal 581
Chapter 3: Insuring Your Item’s Delivery 607
Book VIII: Power Selling on e Bay 621
Chapter 1: Going Pro with e Bay’s Selling Manager 623
Chapter 2: Managing Sales with e Bay Apps and Third-Party Tools641
Chapter 3: Attaining Power Seller and Top Rated Seller Status657
Chapter 4: Deciding When You Need an e Bay Store 667
Book IX: Office and Legal 689
Chapter 1: Getting Legal with the State and the Feds 691
Chapter 2: The Joys of Taxes and Business Reporting 707
Chapter 3: Taking Care of Your Finances 723
Chapter 4: Keeping You and Your Business Secure Online 741
Chapter 5: Networking Your Office 757
Index 767
Om författaren
Marsha Collier is a social commerce and marketing expert. Her e Bay books in the For Dummies series have combined to sell over one million copies. She has been named to the ’Top 20 Women Social Media Influencers’ list at forbes.com. Marsha hosts a weekly customer service chat on Twitter at #custserv.
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