Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social
networks in the context of e-commerce transactions, brands large
and small are making their products more available and more
convenient for customers. This one-of-a-kind guide introduces you
to social media commerce and explains how you can use social media
to provide better customer service, collect payments online, and
build your customer base. Online marketing expert Marsha Collier
helps you determine where you have the best opportunity to reach
your market, which sites you should integrate with, and much
more.
* Your customers are communicating with each other via social
media; making purchasing opportunities available on social media
sites adds convenience for your customer and opens up new sales
opportunities
* This step-by-step guide explains social media commerce and
shows what you can accomplish
* Helps you determine the sites where your business should have a
presence
* Demonstrates how customers can help promote your brand as they
recommend products and services to others on their social
networks
* Author Marsha Collier is the undisputed expert on e Bay and a
recognized authority on social media marketing
Social Media Commerce For Dummies helps you offer your
customers better service while giving them the opportunity to share
information about your product with their social media
contacts.
Innehållsförteckning
Introduction 1
Part I: Prepping for Social Media Commerce 7
Chapter 1: Social Media Commerce and Your Bottom Line 9
Chapter 2: Competing in the Social Media Realm 25
Chapter 3: Creating a Social Media Policy 47
Part II: Adapting Your Web Presence 53
Chapter 4: Passive Engagement: Creating a Social Persona
through
Your Website 55
Chapter 5: Active Engagement: Connecting Directly with Your
Customers 75
Chapter 6: Claiming Your Space on Review Sites 89
Chapter 7: Knowing Where to Share Your Content 101
Part III: Casting for and Catching Customers 117
Chapter 8: Finding Your Customer on the Social Web 119
Chapter 9: Seizing the Social Media Conversation 143
Chapter 10: Cashing In: Doing Real Business Online 163
Chapter 11: Building Revenue through Links and Deals 177
Chapter 12: Making a Direct Hit with Mobile 193
Part IV: Supporting Your Social Media
Commerce Efforts 203
Chapter 13: Handling Customer Service without Picking Up the
Phone
(Well, Almost) 205
Chapter 14: Monitoring Your Online Reputation 219
Chapter 15: Marketing in a Social Way: New Media Advertising
235
Chapter 16: Improving Productivity with Apps and Widgets 251
Part V: The Par t of Tens 259
Chapter 17: Ten Ways to Build an Online Presence Now 261
Chapter 18: Ten Ways to Get Social Media Feedback 273
Glossary 283
Index 293
Om författaren
Marsha Collier is an expert on social media topics as well as
the world’s bestselling author on e Bay. She has written multiple
editions of e Bay For Dummies and Starting an e Bay
Business For Dummies, and she is much in demand as a speaker
and trainer, appearing at many events each year.
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