Michael Levy & Dhruv Grewal 
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference [PDF ebook] 

Stöd

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals,  Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

€149.79
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Innehållsförteckning

Consumer Behavior.- Business-to-Business Marketing.- International Marketing.- Retailing.- Personal Selling and Sales Management.- Research Methodology.- Services Marketing.- Promotion Management.- Product and Price Management.- Marketing Education.- Strategic Planning.- Marketing and Law.- Logistics and Marketing Science.- Marketing Information Systems.- European Contributions to Marketing Thought.

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Språk Engelska ● Formatera PDF ● Sidor 681 ● ISBN 9783319131597 ● Filstorlek 194.9 MB ● Redaktör Michael Levy & Dhruv Grewal ● Utgivare Springer International Publishing ● Stad Cham ● Land CH ● Publicerad 2015 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 5233955 ● Kopieringsskydd Social DRM

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