ANN RHOADES IS PRESIDENT OF PEOPLE INK, which helps companies build values-based corporate cultures using the Values Blueprint principles, and CEO of Care Leaders, LLC. She was one of the five founding executives of Jet Blue Airways, Chief People Officer for Southwest Airlines, and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations. Today, she continues to serve on the Jet Blue Board of Directors, as well as on the boards of P.F. Chang”s China Bistro; Hire Vue, Inc.; Anderson School of Business at the University of New Mexico; ACCION New Mexico * Arizona * Colorado; and is board chair of Safer New Mexico Now. She lives in Albuquerque, New Mexico. For more information, please visit www.peopleink.com Nancy Shepherdson is a freelance journalist who has written more than 500 articles and five books over the past twenty years.