Nikhilesh Dholakia & Ruby Roy Dholakia 
New infotainment Technologies in the Home [EPUB ebook] 
Demand-side Perspectives

Stöd

As the ’information superhighway’ moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS… This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
This book provides one of the best introductions to complex issues such as:
* business forces that will shape ’Home IT’ of the future;
* industry structure of the future ’Infotainment’ mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

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Formatera EPUB ● Sidor 300 ● ISBN 9781135448219 ● Redaktör Nikhilesh Dholakia & Ruby Roy Dholakia ● Utgivare Taylor and Francis ● Publicerad 2013 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2858448 ● Kopieringsskydd Adobe DRM
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