This concise reference serves as a companion to traditional research texts by focusing on such essentials as model construction, robust methodologies and defending a compelling hypothesis. Designed to wean Master’s and doctorate-level students as well as new researchers from their comfort zones, the book challenges readers to engage in multi-method approaches to answering multidisciplinary questions. The result is a step-by-step framework for producing well-organized, credible p...
Innehållsförteckning
General Principles.- Basic Principles.- Building Complexity.- More on Data Percolation.- Some Qualitative Techniques.- Simulation and Quantitative Techniques.- ...
Om författaren
Olivier Mesly obtained a doctorate in marketing after which he completed a post-degree term at HEC Montreal. His area of specialization- the emotional relationship be...