Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. She has previously been on the business faculties of Deakin University, Duquesne University (Pittsburgh), Queensland University of Technology and the University of Queensland. She has guest-edited journals including “Team Performance”, “Journal of Business & Industrial Marketing”, “Journal of Management and Organization”, “Thunderbird International Business Review” and “International Entrepreneurship and Management Journal”. Dr. Ratten has co-edited six books about Entrepreneurship including Sports Entrepreneurship and Innovation. Her current research focus is on social, innovation and entrepreneurship.
Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University.Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour. He has published over 40 A ranked journal articles since 2015. (ABDC journal list). He has served as a guest editor and track chair for “Journal of Consumer Behaviour”, “Journal of Strategic Marketing”, “Journal of Retailing and Consumer Services”, “Asia Pacific Journal of Marketing and Logistics”, “Australasian Marketing Journal, “Marketing Intelligence and Planning”, and “World Marketing Congress (WMC)”.
13 E-böcker av Park Thaichon
Vanessa (La Trobe University, Australia) Ratten & Park (University of Southern Queensland, Australia) Thaichon: Transforming Relationship Marketing
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online rela …
PDF
DRM
€70.38
Vanessa (La Trobe University, Australia) Ratten & Park (University of Southern Queensland, Australia) Thaichon: Transforming Relationship Marketing
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online rela …
EPUB
DRM
€70.74
Vanessa Ratten & Park Thaichon: Developing Digital Marketing
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relations …
PDF
Engelska
DRM
€95.37
Vanessa Ratten & Park Thaichon: Developing Digital Marketing
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relations …
EPUB
Engelska
DRM
€94.73
Vanessa Ratten & Park Thaichon: COVID-19, Technology and Marketing
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by asse …
PDF
Engelska
€171.19
Sara Quach & Park Thaichon: Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer ins …
PDF
Engelska
DRM
€51.21
Sara Quach & Park Thaichon: Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer ins …
EPUB
Engelska
DRM
€51.24
Lorelle Frazer & Park Thaichon: Relationship Marketing in Franchising and Retailing
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategi …
PDF
Engelska
DRM
€50.81
Lorelle Frazer & Park Thaichon: Relationship Marketing in Franchising and Retailing
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategi …
EPUB
Engelska
DRM
€51.47
Sara Quach & Park Thaichon: Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury in …
PDF
Engelska
DRM
€51.46
Sara Quach & Park Thaichon: Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury in …
EPUB
Engelska
DRM
€51.48
Pethuru Raj Chelliah & Pushan Kumar Dutta: Technology and Luxury Hospitality
The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technolo …
EPUB
Engelska
DRM
€50.99
Pethuru Raj Chelliah & Pushan Kumar Dutta: Technology and Luxury Hospitality
The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technolo …
PDF
Engelska
DRM
€50.81