Peter Flume & Karin Hirschfeld 
Unternehmenstheater in der Praxis [PDF ebook] 
Veranderungsprozesse mit Theater gestalten – ein Sachroman

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Employment Law is the core textbook for the CIPD Level 7 module of the same name. Easy to read, jargon-free and full of case studies and useful examples this fully updated 16th edition provides a tho …

Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to chan …

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is t …

Accounting for the rapid and often confusing changes currently underway in the information systems of organizations, such as the rush to replace mainframes with networks and the decentralization of d …

In this book, John Arthur and Louise Moody introduce the concept of the reasoning chain, a new approach to risk-based reasoning systems in large, complex and distributed organisations. Arguing that l …

The world continues to ride a wave of turmoil, challenging leaders like never before. New laws, competitive markets and the need to respond to the demands of corporate boards and stockholders unnerve …

The healthcare industry is changing daily. With the advent of the Affordable Care Act and now the changes being made by the current administration, the financial outlook for healthcare is uncertain. …

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the top …