Rainer Busch & Rudolf Dogl 
Integriertes Marketing [PDF ebook] 
Strategie, Organisation, Instrumente

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Språk Tyska ● Formatera PDF ● ISBN 9783322948328 ● Utgivare Gabler Verlag ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6592185 ● Kopieringsskydd Adobe DRM
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Rainer BuschRudolf DoglFritz Unger

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Larry E. Fast: The 12 Principles of Manufacturing Excellence
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Payal (Indian School of Hospitality, India) Kumar & SJ, Oswald A. J. (XLRI – Xavier Institute of Management, India) Mascarenhas: Primer on Critical Thinking and Business Ethics
A Primer on Critical Thinking and Business Ethics: Critical Thinking Applied to Business Management (Volume 2) encapsulates new developments in Critical Thinking skills for MBA students, in the form …
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Charles du Toit: Trust-Based Leadership
Trust-Based Leadership is the leadership approach required to thrive as a leader in the new world of work. In Trust-Based Leadership, Dr Charles Du Toit brings you the nine principles to lead success …
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Slobodan Djajic: International Migration
This book provides a contemporary perspective on a broad range of international migration problems. It considers recent immigration trends and policies as well as the theory and evidence related to t …
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Omslag till Thomas Aitken: The Multinational Man (RLE International Business)
Thomas Aitken: The Multinational Man (RLE International Business)
The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …
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Omslag till Blake Leath: Cultivating the Strategic Mind
Blake Leath: Cultivating the Strategic Mind
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Omslag till Soren Eriksson & Harm-Jan (Hawai’i Pacific University, Honolulu, USA) Steenhuis: The Global Commercial Aviation Industry
Soren Eriksson & Harm-Jan (Hawai’i Pacific University, Honolulu, USA) Steenhuis: The Global Commercial Aviation Industry
This book provides a state-of-the-art overview of the changes and development of the civil international aircraft/aviation industry. It offers a fully up-to-date account of the international developm …
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Omslag till Robert E. Caves & Antonin Kazda: Airport Design and Operation
Robert E. Caves & Antonin Kazda: Airport Design and Operation
Airport design and operation are always closely related. A poor design affects the airport operations, resulting in increased costs, and a sound understanding of operation is needed to enable good de …
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Omslag till Walter J. Palmer: Will Sustainability Fly?
Walter J. Palmer: Will Sustainability Fly?
While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be realize …
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Omslag till Guillaume Burghouwt: Airline Network Development in Europe and its Implications for Airport Planning
Guillaume Burghouwt: Airline Network Development in Europe and its Implications for Airport Planning
The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale …
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