JEFFREY J. FOX is the author of the Wall Street Journal and New
York Times bestseller How to Become a CEO. He is also the founder
and President of Fox & Company, Inc., a management consulting
firm that specializes in marketing strategy development and sales
effectiveness.
RICHARD C. GREGORY is a Senior Consultant with Fox &
Company. He leads Fox”s Dollarization Consulting and Training
practice, which helps clients develop innovative approaches to
articulating and quantifying the value they deliver to their
customers.
1 E-böcker av Richard C. Gregory
Jeffrey J. Fox & Richard C. Gregory: The Dollarization Discipline
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and service …
PDF
Engelska
DRM
€25.99