This book explores the methodological frontiers of managerial andorganizational cognition (MOC), an exciting and diverse interdisciplinary bodyof work that began with the publication in 1958 of James G. March and Herbert A. Simon s classic work Organizations. Enteringits fourth decade, the field gained significant momentum following the appearance of Anne S. Huff s (1990) book Mapping Strategic Thought, whichexplored the (then) methodological frontiers of MOC. The world has changed since then and so, too, have the methods available to MOC researchers; it is timely, therefore, to examine theextent to which the methods that were foundational to the development of MOC arestill fit for purpose.Taking stock of MOC s many methodological accomplishments, the thought-provokingchapters comprising this second volume of the New Horizons in Managerial and Organizational Cognition book seriesset the agenda for the next phase of the field s development.
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