Robert Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington, USA. He founded and serves as the research director of the Sales and Marketing Strategy Institute (SAMSinstitute.com). Robert’s research focuses on marketing strategy, relationship marketing, and privacy. He is the present co-editor of the Journal of Marketing and past Editor-in-Chief of the Journal of Academy of Marketing Science. He has published books Marketing Channel Strategy; Relationship Marketing; Marketing Strategy; and Customer Engagement Marketing. Kelly D. Martin is Associate Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University, USA. Kelly’s research interests involve marketing ethics and firm strategy, especially in the areas of privacy, politics, and consumer well-being. Her articles have beenrecognized for impact as recipients or nominees of multiple awards. Kelly received the inaugural AMA Marketing and Society Emerging Scholar Award and held a Colorado State University Monfort Professorship for research.
11 E-böcker av Robert W. Palmatier
Robert W. Palmatier & Kelly D. Martin: The Intelligent Marketer’s Guide to Data Privacy
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.** Firms are collecting and analyzing customer data at an ever increasing rate in response to e …
PDF
Engelska
€39.58
Robert W. Palmatier & V. Kumar: Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring cu …
PDF
Engelska
€223.63
Adel I. El-Ansary & Robert W. Palmatier: Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this class …
PDF
Engelska
DRM
€109.25
Adel I. El-Ansary & Robert W. Palmatier: Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this class …
EPUB
Engelska
DRM
€108.46
Robert Palmatier & Lena Steinhoff: Relationship Marketing in the Digital Age
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays e …
EPUB
Engelska
DRM
€53.81
Robert Palmatier & Lena Steinhoff: Relationship Marketing in the Digital Age
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays e …
PDF
Engelska
DRM
€53.96
Ju-Yeon Lee & Christine Moorman: Handbook on Customer Centricity
’A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse cus …
PDF
Engelska
DRM
€61.87
Frank Germann & Robert W. Palmatier: Marketing Analytics
This dynamic core textbook provides students with both a comprehensive overview of how to use data analytics in marketing, and an answer to all of these questions. A distinctive and focused framework …
EPUB
Engelska
DRM
€54.20
Frank Germann & J. Andrew Petersen: Marketing Analytics
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this res …
PDF
Engelska
DRM
€54.20
Robert Palmatier & Shrihari Sridhar: Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …
EPUB
Engelska
DRM
€63.55
Robert W. Palmatier & Shrihari Sridhar: Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …
EPUB
Engelska
DRM
€62.92