Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.
6 E-böcker av Rossella Gambetti
Rossella Gambetti & Stephen Quigley: Managing Corporate Communication
Corporate communication is an increasingly powerful strategic tool for connecting with a company’s stakeholders. This book features contributions from leading international academics, combining a str …
PDF
Engelska
DRM
€74.90
Rossella Gambetti & Robert V. Kozinets: Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national context …
PDF
DRM
€61.77
Rossella Gambetti & Robert V. Kozinets: Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national context …
EPUB
DRM
€61.24
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
PDF
Engelska
DRM
€49.99
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
EPUB
Engelska
DRM
€49.99
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
EPUB
Engelska
DRM
€49.99