Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecodotal or descriptive. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.
Sak Onkvisit & John Shaw
International Marketing [PDF ebook]
Strategy and Theory
International Marketing [PDF ebook]
Strategy and Theory
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Språk Engelska ● Formatera PDF ● Sidor 736 ● ISBN 9780203871935 ● Utgivare Taylor and Francis ● Publicerad 2008 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2298011 ● Kopieringsskydd Adobe DRM
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