You don’t know what it’s like to work for you.
Wanna know how to datamine your way to winning your employees’ hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!
In Un Leadership: Make Building Relationships Your Business, you’ll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.
You’ll also find:
- Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments
- A fun and authentic reading experience direct from the people who run Un Marketing.com, a world-leading viral marketing company
- Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader
There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain’t one of ’em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!
Innehållsförteckning
1 Leadership in the Age of Disruption 1
2 What Is Un Leadership? 3
3 Leadership Is a Creative Profession 5
4 Un Leadership Begins with Awareness 7
5 What is the Archetype of a Leader? 11
6 Heroic Leadership 17
7 Full Thought Leadership 21
8 Leadership Has Your Back 27
9 Game-Changing Leadership 31
10 Leadership Closes the Gap 35
11 Leadership Is a Group Project 39
12 Leadership Is a Mindset-Based on Practice 41
13 The Leadership Gap 45
14 Un Leadership, Trust, and Community 49
15 Rising Leadership 51
16 Leading for Impact 55
17 An Ear for Leadership 59
18 Leading with Our Best Friends 63
19 Leadership When Push Comes to Shove 71
20 A Note on Hiring 75
21 Leading by Example 79
22 Unorthodox Leadership 83
23 Leading with Content 87
24 A Note on Mentorship 91
25 Leadership Is More Than a Label 95
26 Leadership That Outshines 99
27 Planting Leadership Seeds 103
28 Serious Leadership 107
29 Leadership Is a Compass, Not a Map 111
30 A Note: A Workplace Is Not a Family 115
31 Un Leadership Is Driven by Values 117
32 Leadership Momentum 119
33 Be the Change Leadership 123
34 Leadership Practice 127
35 Leading in Beauty 131
36 Leadership Hospitality 135
37 Un Leadership Pathways 139
38 A Note: Work-Life Balance 143
39 Leadership and Influence 145
40 A Leadership Franchise 149
41 Gold Record Leadership 153
42 Leadership, a Founder’s Story 157
43 Leadership Resilience 161
44 The Ingredients of Leadership 163
45 Leadership and Communication 167
46 Leadership Is Telling the Right Story 169
47 Mostly Money Leadership 173
48 Leadership and Education 177
49 Gaming Leadership 181
50 A Note about Burnout 185
51 Leadership’s Greatest Challenge 189
52 Un Leadership and Transformations 193
53 Change Enthusiasm 195
54 Transformative Leadership 201
55 Leadership Is the Killer App 205
56 Executive Leadership 209
57 Leading through Innovation 213
58 Thought Un Leadership 217
59 Leaders Intervene 221
60 Demystifying Leadership and Innovation 225
61 Un Leadership Is Flexible 229
62 Leadership and Human Resources 233
63 Leadership Sucks, and How to Fix It 237
64 Democratizing Leadership 241
65 Un Leadership and Crisis 245
66 Crisis Leadership 249
67 A Note on Curiosity 253
68 Principled Leadership 255
69 Leadership Goes Big and Goes Home 261
70 What We Un Learned 267
A Final Note 271
References 275
Index 279
Om författaren
SCOTT and ALISON STRATTEN—the bestselling authors of Un Marketing, Un Selling, and Un Branding—are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like Pepsi Co, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring Un Marketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott’s presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at Un Marketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she’s the one you need to give your feedback to. Un Leadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).
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