Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business at Rice University, USA.
Shrihari (Hari) Sridhar is Joe Foster ’56 Chair in Business Leadership at the Mays Business School at Texas A&M University, USA.
3 E-böcker av Shrihari Sridhar
Vikas Mittal & Shrihari Sridhar: Focus
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and sma …
PDF
Engelska
€37.44
Robert Palmatier & Shrihari Sridhar: Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …
EPUB
Engelska
DRM
€63.55
Robert W. Palmatier & Shrihari Sridhar: Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All r …
EPUB
Engelska
DRM
€62.92
