Författare: Sonny Nwankwo

This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the student through the fundamentals of marketing within the SME context, Marketing and Entrepreneurship …

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of …

Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizations-but for what Africa actually is: a setting in which marketers can gather new ideas and test old …

Although the world”s poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment – notably from China – …

Although the world”s poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment – notably from China – …

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept …

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept …

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of …