Scientific Essay from the year 2008 in the subject Tourism – Miscellaneous, grade: 1, 3, Heilbronn University of Applied Sciences, course: Einreichung bei der 23rd International Tourism Student Conference, Krems, Austria , language: English, abstract: To approach the MICE-industry in more detail every letter of the acronym MICE
is looked at individually. The intention is to provide key data that offers the possibility
for deduction as well as a comparison with other meeting international
destinations. All presented data are taken from the studies of AUMA, GCB Meeting
and Event Barometer, ghh consult, TNS Infratest Gmb H and VDR Travel Report.
The statistical universe of each study is defined in Appendix B. The outcomes
predicate that there is a growing international participation in fairs and
trade Show. In the same way the strategic geographical position of Germany will
attract more businesses. It could be detected that despite the fact that companies
need meetings as mean to keep their employees informed, trained and motivated,
each event has to proof its effectiveness and efficiency.
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