Trevor A. Smith is Senior Lecturer in Marketing and Methodology at Mona School of Business and Management in the University of the West Indies, Jamaica. His research focuses on marketing and consumer psychology.
4 E-böcker av Trevor A. Smith
Trevor A. Smith & Kenroy C. Wedderburn: Compulsive Buying
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the …
EPUB
Engelska
DRM
€38.64
Trevor A. Smith: Marketing Effectiveness and Accountability in SMEs
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of mark …
PDF
Engelska
€96.29
Leslie-Ann Jordan & Anne P. Crick: Customer Experience Management in the Caribbean
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unvei …
EPUB
Engelska
DRM
€124.99
Anne P. Crick & Leslie-Ann Jordan: Customer Experience Management in the Caribbean
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unvei …
PDF
Engelska
DRM
€122.24
