Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft

Wiebke Möhring & Daniela Schlütz

Wiebke Möhring & Daniela Schlütz
Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft [PDF ebook]

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Omslag till Wiebke Möhring & Daniela Schlütz: Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft (PDF)

Dieses Handbuch bietet einen umfassenden Überblick über Methodologie, Forschungsdesigns sowie Erhebungsmethoden der standardisierten Kommunikationsforschung. Der erste Teil des Buches ist methodologischen Grundlagen gewidmet, die das Forschungsdesign und das generelle methodische Vorgehen betreffen. Die folgenden Teile nehmen jeweils eine der klassischen Erhebungsmethoden (Befragung, Inhaltsanalyse und Beobachtung) in den Fokus. In den einzelnen Beiträgen werden Grundprinzipien, kommunikationswissenschaftliche Anwendungsbereiche sowie aktuelle methodische und technische Varianten fundiert vorgestellt, diskutiert und evaluiert.

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Methodologie.- Forschungsdesigns.- Befragung.- Inhaltsanalyse.- Beobachtung.

Om författaren

Dr. Wiebke Möhring ist Professorin für öffentliche Kommunikation an der Hochschule Hannover.
Dr. Daniela Schlütz ist wissenschaftliche Mitarbeiterin am Institut für Journalistik und Kommunikationsforschung der Hochschule für Musik, Theater und Medien.

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Språk Tyska ● Formatera PDF ● Sidor 389 ● ISBN 9783531187761 ● Filstorlek 4.2 MB ● Redaktör Wiebke Möhring & Daniela Schlütz ● Utgivare Springer Fachmedien Wiesbaden GmbH ● Stad Wiesbaden ● Land DE ● Publicerad 2013 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 2772582 ● Kopieringsskydd Social DRM

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