Syed Salman Qadri 
New Product Development and its Challenges and Opportunities. A Study in Karachi, Pakistan [PDF ebook] 

Support

Research Paper (undergraduate) from the year 2022 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: A*, , course: Marketing, language: English, abstract: This study focuses on the challenges and opportunities from the customer’s perspective on how a national company can gain the trust of customers and persuade them to purchase a newly launched and introduced product. A mix methodology is used, a survey questionnaire for the quantitative and semi-structured interviews are collected from the local market of Karachi, Pakistan. Findings of this study will be beneficial for the local companies who intent to launch new products, third party will be main stakeholder, however, this study can be useful for the individuals as customer.
It is observed that enterprises face certain challenges in introducing and launching any new product in any market. Challenges are triggered by competitors, environment, and are provoked from unexpected sources.

€15.99
payment methods

About the author

Syed Salman Qadri is Ph D Scholar at Department of Business Administration, Greenwich university, Karachi, Pakistan. His research interests are Marketing, Emerging Markets, Brands and Consumer Behaviour. He is good at qualitative as well as quantitative research methods. He has published few papers in Scopus indexed journals and presented papers in international conferences, he has conducted sessions as a guest speaker of entrepreneurship& marketing topics, [email protected] and [email protected]

Buy this ebook and get 1 more FREE!
Language English ● Format PDF ● ISBN 9783346604446 ● File size 0.8 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2022 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 8329169 ● Copy protection without

More ebooks from the same author(s) / Editor

5,064 Ebooks in this category