It is the most powerful revolution of this century.
Neuroscience-powered Gen Ai enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge Gen Ai. Put humanity back at the center of Gen Ai.
neuro Ai: Winning the Minds of Consumers with Neuroscience Powered Gen Ai is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.
neuro Ai combines learnings from advanced neuroscience with deep Gen Ai expertise and practical how-to’s. This is a ‘force multiplier, ‘ enabling readers to gain the fullest understanding of how to apply neuroscience-powered Gen Ai to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuro Ai at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.
Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world’s only firm combining advanced neuroscience learnings with Gen Ai, neuro Ai features a primer on neuroscience, Gen Ai, and the core memory structures and functions of the human brain. Dr. Pradeep’s original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuro Ai takes continues this innovative journey even farther now by combining advanced neuroscience with Gen Ai.
The book explores key topics including:
- How the non-conscious mind interacts with Gen Ai to trigger the most relevant and impactful consumer responses
- What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that Gen Ai must be aware of
- How activating desire GPT, the brain’s desire framework, strongly drives purchase intent and brand loyalty
- How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered Gen Ai to writing Scripts and Dialogs
- How to create Fragrance, and Flavors using neuro Ai
- How a wide range of consumer product categories worldwide are applying neuroscience powered Gen Ai to foster innovation, spur sales, and build brands
- How to build scalable capability in neuro Ai within the enterprise
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuro Ai serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
สารบัญ
Introduction ix
Part 1 Neuroscience and Ai 1
1 neuro Ai for Marketers, Product Designers, and Executives 3
2 The Perceptual Brain 25
3 The Teen Brain 37
4 Gender and the Brain 51
5 The Maternal Brain 67
6 The Middle-Aged Brain 79
7 The Senior Brain and What It Prefers 87
Part 2 neuro Ai Applications 101
8 neuro Ai Applications across Categories and Industry Sectors 103
9 desire GPT – Drive Desire with neuro Ai 105
10 The Consumer Experience 115
11 brand GPT – neuro Ai-Powered Design of Brands 125
12 trend GPT – Discover Trends and Product Innovations Using neuro Ai 141
13 package GPT – neuro Ai-Powered Package Design 153
14 fragrance GPT and flavor GPT – neuro Ai-Powered Design of Fragrances and Flavors 173
15 music GPT – Extract Emotions in Music and Generate Original Music 185
16 ad GPT – neuro Ai-Powered Advertising 197
17 script GPT – Writing Entire TV Shows, Plots, and Dialogue 211
18 luxury GPT – Premiumize Products Using Brain Codes of Luxury 219
19 buzz GPT – Drive Virality through neuro Ai 235
20 Imagine Our Future 253
References 255
Acknowledgments 273
About the Authors 275
Index 277
เกี่ยวกับผู้แต่ง
DR. A.K. PRADEEP is the founder and CEO of sensori.AI, the world’s only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep’s The Buying Brain serves today as the preeminent book in the global field of neuromarketing—the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book’s content to assist them in formulating the most effective marketing and new product innovations.
DR. ANIRUDH ACHARYA serves as the Chief AI Officer at sensori.AI, where he has led a wide array of Gen AI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields.
DR. RAJAT CHAKRAVARTY, Chief Operating Officer at sensori.AI, has orchestrated sensori.AI’s evolution from a groundbreaking startup to an industry leader in neuroscience-based Gen AI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuro AI to create a smarter, more efficient world.
RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machine Vantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.
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