Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group’s global consumer practice. Abheek Singhi is the leader of BCG”s India consumer practice. Carol Liao heads BCG”s China consumer practice. David Michael leads BCG”s globalization practice.
1 หนังสืออิเล็กทรอนิกส์โดย Abheek Singhi
Michael J. Silverstein & Abheek Singhi: The $10 Trillion Prize
Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert …
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