Book Winner of the 2017-2018 Park Writing Award
A Practical Guide for Multimedia Journalism
Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.
In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
สารบัญ
PREFACE
ACKNOWLEDGMENTS
CHAPTER 1 Forces at the Gate: An Active Audience
TECHNOLOGY AND JOURNALISM
CHANGING ROLE OF THE AUDIENCE
IMPACT ON JOURNALISTS
CHECKLIST
CHAPTER 2 Managing Change: The Mobile-First Newsroom
MOBILE-FIRST MINDSET
ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
CHECKLIST
CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
SOCIAL MEDIA BRANDING AND JOURNALISM
DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
BUILDING A SOCIAL MEDIA BRAND
CHECKLIST
CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
SPEAKING THE LANGUAGE: THE BASICS
SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
CHECKLIST
CHAPTER 5 From The Field: The Mobile Journalist
DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
WORKING REMOTELY
CHECKLIST
CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
WHAT DO I POST WHILE REPORTING?
CHECKLIST
IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
CHECKLIST
CHAPTER 7 Social Media Ethics And Policies
NEW ETHICAL DILEMMAS
CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
NEWSROOM SOCIAL MEDIA POLICIES
CHECKLIST
CHAPTER 8 Mobile and Social Media in Your Career
QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
FINDING JOB AND INTERNSHIP LEADS
BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
CHECKLIST
NOTES
INDEX
ABOUT THE AUTHOR
เกี่ยวกับผู้แต่ง
Anthony C. Adornato (@Anthony Adornato) is chair of the Department of Broadcast and Digital Journalism at Syracuse University′s S.I. Newhouse School of Public Communications in New York. He is the Book Winner of the 2017-2018 Park Writing Award for his book, Mobile and Social Media Journalism: A Practical Guide. Adornato’s teaching and research focus on the role of social media and mobile technology in journalism. In 2020, Adornato was named a Fulbright Scholar in recognition of his international expertise on the topic. He has been interviewed about this topic by news outlets including the Associated Press, BBC News, and Germany’s Deutsche Welle News. Prior to working in academia, Adornato was an anchor, reporter, and producer at televisions stations in New York. Adornato received a bachelor’s degree in broadcast journalism from the Newhouse School of Public Communications and a master’s degree in journalism from the University of Missouri’s School of Journalism.
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