12 หนังสืออิเล็กทรอนิกส์โดย Bang Nguyen
Bang Nguyen & Chris Rowley: Ethical and Social Marketing in Asia
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing pr …
EPUB
อังกฤษ
DRM
€109.16
Jane Hemsley-Brown & T.C Melewar: Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing ”internationaliza …
EPUB
DRM
€51.47
Jane Hemsley-Brown & T.C Melewar: Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing ”internationaliza …
PDF
DRM
€51.36
Bang Nguyen & Don E. Schultz: Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. T …
PDF
อังกฤษ
DRM
€69.38
Charles Dennis & Sabine Gerlach: Internet Retailing and Future Perspectives
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages a …
EPUB
อังกฤษ
DRM
€88.53
Charles Dennis & Sabine Gerlach: Internet Retailing and Future Perspectives
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages a …
PDF
อังกฤษ
DRM
€88.57
Ana Isabel Canhoto & Bang Nguyen: Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequence …
EPUB
อังกฤษ
DRM
€63.72
Ana Isabel Canhoto & Bang Nguyen: Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequence …
PDF
อังกฤษ
DRM
€64.09
Dilip S. Mutum & Bang Nguyen: Services Marketing Cases in Emerging Markets
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores cu …
EPUB
อังกฤษ
DRM
€77.17
Information, The Missing Link Between Innovation and Sustainability
The first conference on sustainability was organised by the World Commission on Environment and Development (WCED) and it resulted in a report titled "Our Common Future", which was publishe …
PDF
DRM
€147.68
Pantea Foroudi & T. C. Melewar: Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, i …
PDF
อังกฤษ
DRM
€188.45
Pantea Foroudi & T. C. Melewar: Emerald Handbook of Multi-Stakeholder Communication
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, i …
EPUB
อังกฤษ
DRM
€188.31