ผู้เขียน: Boston) Cuervo-Cazurra Alvaro (Northeastern University

Alvaro Cuervo-Cazurra & Miguel A. Montoya: Innovating for the Middle of the Pyramid in Emerging Countries

Alvaro Cuervo-Cazurra & William Newburry: Building Strategic Capabilities in Emerging Markets

Alvaro Cuervo-Cazurra & Ravi Ramamurti: Understanding Multinationals from Emerging Markets