ผู้เขียน: Brian Moeran

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, mark …

By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in …

When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing how it has given rise to a particular culture. The volume discusses what happ …

As well as exploring issues relating to advertising, tourism, women, festivals and the art world, the book depicts how the study of Japanese society contributes to anthropological theory and understa …

First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four y …

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First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women – in particular magazines, but also television, popular literature and consume …

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women – in particular magazines, but also television, popular literature and consume …

This is the only book of its kind – written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By e …

This is the only book of its kind – written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By e …

This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware p …

This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware p …

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapo …

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapo …

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. B …

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. B …

This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing …

This book gives a social anthropological account of whaling culture in Japan. When originally published this was the first comprehensive account in English of the history of Japanese whaling, showing …

Recent years have witnessed an explosive growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism – its culture, society, people – the more …

Recent years have witnessed an explosive growth in the literature published about Japan. Yet it seems that the more that is written about Japan and Japanism – its culture, society, people – the more …

First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four y …

First published in 1985, this Routledge Revival is a lively and colourful account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four y …

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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and …

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and …

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? I …

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? I …

Ethnography in the Raw describes the author’s encounters with the Philippine family into which he has married, his wife’s friends and acquaintances, and their lives in a remote rural village in the r …

This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context. Establishing a theoretical framework founded on the work of …

This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context. Establishing a theoretical framework founded on the work of …

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions — envy, fear, lust and ambition. But the industry itself is far more subt …

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industri …

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industri …

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planni …

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planni …

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions — envy, fear, lust and ambition. But the industry itself is far more subt …

Ethnography in the Raw describes the author’s encounters with the Philippine family into which he has married, his wife’s friends and acquaintances, and their lives in a remote rural village in the r …