The must-read summary of Chris Anderson’s book: ‘The Long Tail: Why the Future of Business is Selling Less of More’.
This complete summary of the ideas from Chris Anderson’s book ‘The Long Tail’ shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read ‘The Long Tail’ and find out how your business can become more profitable by selling less of more.
This complete summary of the ideas from Chris Anderson’s book ‘The Long Tail’ shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read ‘The Long Tail’ and find out how your business can become more profitable by selling less of more.
€4.99
ซื้อ eBook เล่มนี้และรับฟรีอีก 1 เล่ม!
ภาษา อังกฤษ ● รูป EPUB ● หน้า 43 ● ISBN 9782806233677 ● ขนาดไฟล์ 1.6 MB ● สำนักพิมพ์ Business Book Summaries ● ประเทศ BE ● การตีพิมพ์ 2013 ● ที่สามารถดาวน์โหลดได้ 24 เดือน ● เงินตรา EUR ● ID 5229738 ● ป้องกันการคัดลอก โซเชียล DRM
หนังสืออิเล็กทรอนิกส์เพิ่มเติมจากผู้แต่งคนเดียวกัน / บรรณาธิการ
253,178 หนังสืออิเล็กทรอนิกส์ในหมวดหมู่นี้
