ผู้เขียน: Canada) Devereaux Ferguson Sherry (University of Ottawa

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching publics. The book is divided into four parts. Part one lo …

The nature of the communicator’s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being …