This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping tourism planning and organisation systems in the EU. The book offers a new critical approach to comparative policy analysis of EU member states and focuses on six key themes: territory, actors and structures, economics, policy, methods and techniques and vision. The book is designed primarily for undergraduate and postgraduate tourism students and researchers. The book will also be useful for industry practitioners who would like to engage in the theoretical principles and the conceptualisation of planning and organisation systems.
สารบัญ
1. Carlos Costa, Emese Panyik and Dimitrios Buhalis: A Comparative Approach to European Tourism Planning and Organisation Systems: An Introduction
SECTION 1. NORTHERN EUROPE
2. Janne J Liburd and Peter Saabye Simonsen: Tourism in Denmark – from Ugly Duckling to Our Journey
3. Steven Richards and Keith Wilkes: Tourism in England: London 2012 Olympic Games and Beyond
4. Seppo K. Aho: Finland Tourism Policies – From Helping to Build New State Identities to Branding a Modern Specific Destination
5. Denis Harrington, Anthony Foley and Tony Lenehan: Tourism Research, Policy and Practice in Ireland – Current Developments and Future Research Trajectories
6. Tommy D. Andersson: Tourism in Sweden – Between a Social Project and Business Development
SECTION 2. EASTERN EUROPE
7. Stanislav Ivanov and Miroslava Dimitrova: Managing Tourism in Bulgaria: Between ‘Mission Impossible’ and New Hope
8. Heli Tooman and Heli Müristaja: Developing Estonia as a Positively Surprising Tourist Destination
9. Iveta Druva-Druvaskalne and Agita Līviņa: Tourism in Latvia: From Fragmented Resorts of Russian Empire to a National Brand on International Level
10. Ausrine Armaitiene and Renata Bertuzyte: Tourism Policy in Lithuania: Management of Permanent Transition
11. Rodica Manuela Gogonea and Marian Zaharia: Tourism in Romania: From Centralized to Private Initiative, a Growth Path
SECTION 3. CENTRAL EUROPE
12. Roman Egger, Jutta Novak and Werner Taurer: Austria: Where Tourism has Tradition
13. Jarmila Indrová and Zdenka Petrů: The Czech Republic – Destination in the Heart of Europe
14. Judith Jochmann and Harald Pechlaner: Germany Tourism: Evolution, Structures, Challenges and Perspectives
15. Emese Panyik and Tamara Rátz: Tourism Policy in Hungary: From Central Planning to Multi-level Destination Management
16. Grzegorz Gołembski and Agnieszka Niezgoda: Organization of Tourism in Poland after Twenty Years of Systematic Changes
17. Jana Kučerová and Tomáš Makovník: Tourism in Slovakia: “The Best Kept Secret in Europe”
SECTION 4. SOUTHERN EUROPE
18. Alexis Saveriades: Strategic Planning in National Tourism Organisations: The Case of Cyprus
19. Paris Tsartas, Andreas Papatheodorou and Magdalini Vasileiou: Tourism Development and Policy in Greece
20. Mara Manente and Valeria Minghetti: Tourism in Italy: “Work in Progress”
21. Heidi Pantzar and Emese Panyik: Tourism in Malta: From the Knights of St. John’s to an Independent State
22. Carlos Costa and Armando Luís Vieira: Tourism Planning and Organisation in Portugal
23. Sonja Sibila Lebe: From Cheap Destination Image to Sophisticated Offer
24. Josep A. Ivars Baidal: Spain: From the Mass Model to a New Tourism Economy
SECTION 5. WESTERN EUROPE
25. Anya Diekmann, Jeroen Bryon and Isabelle Cloquet: Explaining Tourism Governance in Belgium: Quite a Balancing Act
26. Vincent Vlès, Emmanuelle Marcelpoil and Isabelle Frochot: Strengths and Paradoxes of French Tourism Planning
27. Alan Clarke: Luxembourg: Quality is Key
28. Jaap Lengkeek: Behind Windmills and Flower Bulbs: Tourism Policies in the Netherlands
29. Carlos Costa, Emese Panyik and Dimitrios Buhalis: Towards an Emerging Planning and Organisational Framework: Conclusions
เกี่ยวกับผู้แต่ง
Dimitrios Buhalis is a Professor and the Director of the e Tourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, Bournemouth University, UK. He is a strategic management and marketing expert with specialisation in ICT applications in the tourism and hospitality industries.
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