วิทยาศาสตร์การสื่อสาร

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This …

Relevance drives our actions and channels our attention; it shapes how we make sense of the world and communicate with each other. Irrelevance spreads a twilight which blurs the line between informat …

The primary goal of the Communication and Technology volume (5th within the series ‘Handbooks of Communication Science’) is to provide the reader with a comprehensive compilation of key scholarly lit …

The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. …

This handbook on Mediatization of Communication uncovers the interrelation between media changes and changes in culture and society. This is essential to understand contemporary trends and transforma …

The term smart city has become a buzzword. City planners develop ubiquitous connectivity through Wi-Fi hotspots, establish science parks, introduce bike and car sharing, and push entrepreneurship. Al …

Social decentering theory was developed in response to the confusion created by the use of the term empathy and to a lesser extent, perspective-taking, to reflect a wide and varied set of human cogni …

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is …

This handbook takes a multi-disciplinary approach to offer a current state-of-art survey of intercultural communication (IC) studies. The chapters aim for conceptual comprehension, theoretical clarit …

Master’s Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 3, University of Siegen (Fakultät III), language: English, abstrac …