Logos define, distinguish, and disseminate a company’s core message. It is no wonder that creating successful marks takes a well conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work top designers around the world have created for clients both large and small. This diverse collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner, president of leading design firm Gardner Design, the Logo Lounge website (www.logolounge.com) showcases the work of the world’s top designers as well as up-and-coming new talent. The book presents the site’s best designs of the past year as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2, 000 logos organized by visual categories.
Logo Lounge 6 features the work of superstar artists and firms such as Stefan Sagmeister, Landor, Saffron, Jessica Hische, and Meta Design. With 2, 000 logos from every corner of the earth, this visually compelling volume is the go-to resource for inspiration from the best in the field.
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Bill Gardner is president of Gardner Design in Wichita, Kansas, and has produced work for Cessna, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in Communication Arts, Print, Identity, Graphis, New York Art Directors, the Museum of Modern Art, and many other national and international design exhibitions. He is the founder of Logo Lounge.com and the author of Logo Lounge 1, 2, 3, 4, 5, 6, and 7, the Logo Lounge Master Library series, the annual Logo Lounge Logo Trend Report, and Logo Creed.
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