‘Charley Ellis has written a magnificent portrait, capturing the
indomitable spirit of Joe Wilson and his instinctive understanding
of the need for and commercial usefulness of a transforming imaging
technology. Joe Wilson and his extraordinary team, which I had the
good fortune to first meet in 1960, epitomized the wonderful
observation of George Bernard Shaw who said, ‘Some look at things
that are, and ask why? I dream of things that never were and ask
why not?’
Xerox and xerography are not only a part of our vocabulary, but
part of our everyday life. Charley Ellis gives the reader a
poignant understanding of just how this happened through the life,
adventures, critical business decisions, and dreams of Joseph
Wilson and a cadre of remarkable individuals.
This book will surely join the library of memorable biographies
that capture the building of America into a risk-tolerant,
technologically sophisticated, idea-oriented society that thrives
by understanding what Charles Darwin really said:
‘Survival will be neither to the strongest of the species, nor
to the most intelligent, but to those most adaptable to
change.”
–Frederick Frank, Vice Chairman, Lehman Brothers Inc.
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Introduction by Anne M. Mulcahy, Chairman and CEO of Xerox Corporation ix
Foreword by Joel Podolny, Dean, Yale School of Management xv
1 Early Years 1
2 Peggy 13
3 The Thirties 19
4 Years of Struggle 29
5 Chet Carlson 39
6 Battelle 51
7 Contact–Just Barely 57
8 Sol Linowitz 67
9 Toward Xerox 79
10 The University 97
11 Worst of Times, Best of Times 111
12 Joe Wilson 131
13 IBM, RCA, and GE 135
14 Gathering Strength in Finance 147
15 Building the Organization 157
16 Going International 177
17 Going It Alone 191
18 5¢ 199
19 The 914 209
20 Go! 225
21 Getting on Message 239
22 Xerox: Zoom-Zoom 259
23 Fuji-Xerox 267
24 Challenges of Success 275
25 Minister Florence 289
26 Life 301
27 Public Service 315
28 Winding Down 325
29 No Longer CEO 337
30 At the Rockefellers’ 353
Afterword 359
Joe Wilson: In His Own Words 371
Acknowledgments 377
Index 381
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CHARLES D. ELLIS is a recognized expert on business management. For thirty years, he was managing partner of Greenwich Associates, the leading worldwide strategy consultant to the financial services industry, which he founded and where he developed close working relationships with senior executives at most of the major investment firms in North America, Asia, and Europe. His other activities include teaching the Investment Management course at both Yale School of Management and Harvard Business School; chairing CFA Institute, the investment professionals’ organization; serving as a Director of Vanguard; advising some of the world’s largest investing institutions; and chairing the investment committees at the Whitehead Institute and Yale University. He is one of ten individuals recognized by the investment profession for lifetime leadership. Among his eleven prior books is Capital: The Story of Long-Term Investment Excellence (Wiley).