Chris Fill & Scott De Francesco 
Advertising [PDF ebook] 
Strategy, Creativity And Media

Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is po …

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. T …

The entrepreneur has been neglected over the years in formal economic theorizing.  Previously there has been only eclectic theories such as human capital theory and network dynamics which discus …

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their cus …

Originally published in 1999, this volume integrates several streams of research on the antecedents of innovation to test a model of individual innovative behavior in a high technology product develo …

This book provides a comprehensive overview of current knowledge in mistletoe use from well recognised researchers from Argentina, England, Greece, Korea, Switzerland, USA and Germany, and will be an …

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentia …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Managing Airline Networks: Design, Integration and Innovative Technologies is a fully comprehensive description of state-of-the-art network management practices at airlines. Designed as a compendium …

The Sharpe ratio is the most widely used metric for comparing the performance of financial assets. The Markowitz portfolio is the portfolio with the highest Sharpe ratio. The Sharpe Ratio: Statistics …