Are you a non-European business looking to enter the European market? There are a number of questions you may be wondering about, like:
- What country should we start in?
- Should we set-up a European entity, or hire locally?
- Should we sell direct to our end-users or set-up a European distribution network?
In her new book, Christelle Damiens will help you navigate the European market, examining the latest trends and their impact for businesses, and the current opportunities for technology-based businesses.
In Is It Time to Start Exporting to Europe?, Christelle shares the stories of a diverse range of technology-based company CEOs and senior professionals, examining the European entry strategy of each business, the challenges they encountered and their recipes for success. Using her 25 years of experience in this market, Christelle compiles the companies’ learnings at the different stages of their journey and provides insight into what they wish they had done differently.
This book is also valuable if you are already in the European market and are wondering why sales have slowed ir you are facing challenges you don’t know how to overcome.
สารบัญ
Preface: A new world of opportunity________________1
The Exportia Manifesto _________________________7
Part I: The new state of exporting _________________13
Chapter 1: The key trends impacting exporters_______15
Chapter 2: Is it time to start exporting to Europe?_____37
Part II: Our export stories _______________________53
Chapter 3: Meet the companies__________________55
Chapter 4: About the interviews__________________79
Chapter 5: How each company approached the
European market_____________________________88
Chapter 6: Challenges________________________193
Chapter 7: Successes________________________206
Chapter 8: 12 lessons learned _________________216
Let’s wrap it up _____________________________241
What’s next in your European journey?__________243
Thank yous _______________________________245
เกี่ยวกับผู้แต่ง
This is Christelle Damiens’ third book on the topic of exporting to Europe for fast-growing businesses. Her second book ‘The Four Steps to Generate Your First Million Euros in Sales’ won the Australian Business Book of the Year Award 2020 in the Communications and Sales category. Christelle has delivered keynotes and export programs to hundreds of businesses and since 2006, her business Exportia has led many businesses to success in Europe. While working with companies from Australia, North American and Asia, Christelle has sharpened her insights and expertise into the world of start-ups and SMEs scaling internationally.
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