ผู้เขียน: Craig Lowder

The Race is on for Smooth Selling What is smooth selling? Think of the successful America’s Cup yachting teams as the metaphor. What it takes to win the America’s Cup yacht race can readily be likene …

Being a trusted advisor means you are good at what you do. There is a myth that if you do good work, then clients will find you. However, just being good is not good enough. The biggest mystery for t …