Answers to the 12 most common and critical questions about corporate giving
In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.
- Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship
- Reveals how an effective philanthropic program and commitment can be incorporated in any organization
- Contains a comprehensive review of the information corporations need to make informed decisions about giving
The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.
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Introduction: Why More Corporations Are Giving Less v
1 Why Should a Business Give at All? 1
2 What’s the Right Amount to Give? 23
3 Who Decides What Gets Funded? 42
4 What’s the Right Role for the CEO? 58
5 Who Should Administer Company Donations? 77
6 Does a Company Need a Foundation? 91
7 Should a Company Donate Products or Services? 105
8 How Much Should a Company Donate for Dinners and Events? 131
9 Should a Company Fund the United Way, or Are There Better Alternatives? 143
10 How Should a Company Respond to a Disaster? 163
11 Can a Company Measure What Works? 187
12 How Should a Company Communicate Its Contributions Commitments? 206
13 What If a Company’s Profits Tank? 223
14 Conclusion: The Nun’s Tzedakah 234
Bibliography 241
About the Author 251
Businesses Index 253
Nonprofit Organizations Index 255
Subject Index 259
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THE AUTHOR
Curt Weeden is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson & Johnson vice president who managed that corporation’s philanthropy program.
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