D. Wring & J. Green 
Political Communications [PDF ebook] 
The General Election Campaign of 2005

This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.

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Introduction: General Election Campaign Communication in Perspective; D.Wring PART I: PARTIES Labour’s Political Strategy; P.Gould Conservative Party Strategy; G.Barwell Liberal Democrat Strategy: A New High Watermark for the Liberal Democrats; C.Rennard The Labour Campaign; G.Cook The Conservative Campaign; D.Canzini The Charles Kennedy Campaign; J.Rowley PART II: CAMPAIGNING Political Communication: Party Advertising in the General Election; J.van Heerde Constituency Campaigning: Ever More Centralization?; J.Fisher, D.Denver, E.Fieldhouse, D.Cutts & A.Russell The Internet and the UK Election; J.Downey & S.Davidson PART III: POLLING The Public and the Polls; R.Mortimore & S.Atkinson Poll Methodology, Weighting and Adjustment Systems; A.Cooper Internet versus Conventional Polls in the General Election; P.Kellner Challenges Facing the Pollsters Next Time; N.Sparrow PART IV: VOTERS Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign; R.Worcester, R.Mortimore & P.Baines Viewer and Voters: Attitudes to Television Coverage of the General Election; V.Hyland Hearts or Minds? Leader Evaluations by Men and Women in the 2005 British General Election; K.Winters & R.Campbell PART V: BROADCASTING Reconnecting with the Viewers: Sky News’ Election Coverage; A.Boulton Politics as Appearance and Reality Show: The Hermeneutics of Suspicion; M.Billig PRESS The ‘Take a Break’ Campaign? National Print Media Reporting of the Election; D.Deacon, D.Wring & P.Golding Amateurs or Adversaries? Local Journalists’ Coverage of the UK Non-General Election; B.Franklin & S.Cushion PART VI: CONCLUSION 2005: A Non-General Election?; J.Green

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PAUL BAINES Senior Lecturer in Marketing, School of Management, Cranfield University, UK. GAVIN BARWELL Was Director of Operations for the Conservatives until 2006 MICHAEL BILLIG Professor of Social Sciences, Loughborough University, UK ADAM BOULTON Political Editor of Sky News ROSIE CAMPBELL Lecturer in Research Methods, School of Politics and Sociology, Birkbeck College, University of London, UK DAVID CANZINI Was Director of Campaigning for the Conservatives (2001-2005) GREG COOK Head of Political Strategy for the Labour Party ANDREW COOPER Director of Populus Limited, opinion pollsters for The Times STEPHEN CUSHION Lecturer, Cardiff School of Journalism, Media and Cultural Studies, UK DAVID CUTTS Simon Research Fellow, Cathie Marsh Centre for Census and Survey Research, University of Manchester, UK MARK DAMAZER Controller of Radio 4 SCOTT DAVIDSON Doctoral Student, Department of Social Sciences, Loughborough University, UK DAVID DEACON Senior Lecturer in Communications and Media studies, Loughborough University, UK DAVID DENVER Professor of Politics, Lancaster University, UK JOHN DOWNEY Senior Lecturer in Communication and Media Studies, Loughborough University, UK JUSTIN FISHER Professor of Politics, Brunel University, UK ED FIELDHOUSE Professor of Social and Political Science, Cathie Marsh Centre for Census and Survey Research, University of Manchester, UK BOB FRANKLIN Professor of Journalism Studies, Cardiff School of Journalism, Media and Cultural Studies, Wales, UK PETER GOLDING Professor of Sociology and Pro-Vice Chancellor for Research, Loughborough University, UK PHILIP GOULD Strategic and Polling Advisor to the Labour party and Visiting Professor, London School of Economics, UK VANESSA HYLAND Head of Ad Hoc Research, Ofcom, UK PETER KELLNER Chairman of You Gov, UK CHRIS RENNARD Chief Executive of the Liberal Democrats JACKIE ROWLEY Was Charles Kennedy’s Spokeswoman and Director of Communications until 2006 ANDREW RUSSELL Senior Lecturer in Politics, University of Manchester, UK NICK SPARROW Managing Director of ICM Research, UK JENNIFER VAN HEERDE Lecturer in Political Science, University College London, UK KRISTI WINTERS Doctoral Student, Department of Government, University of Essex, UK ROBERT WORCESTER President of MORI research, UK