Working from the phenomenological tradition, the author takes the "form of life" as the central ontological unit. We are our form of life, but as a transcendental-immanent notion. This is not directly equivalent to culture or society, but to the realisation in the world of an image of the human being shared by a given community. The question explored is the following: If the form of life is what gives us being, what role does language play? Topics explored include the concepts of propaganda and ideology. and how these terms always refer to what others say and do, never to our own actions and discourses. The central part of the book is devoted to an analysis of language itself, including propaganda, emotions, dispositions, and racism and racist discourses. The book also analyses Vladimir Putin’s speeches on the occasion of the Russian war in Ukraine, the elements of their propaganda, and the justifying elements that are part of their ethical discourse, whereby actions taken or to be taken are justified as good because they are necessary from their ontological principle.