Unique insights and fresh perspectives on business growth and
innovation
Growth is a priority for most businesses, but one that’s elusive
and difficult to achieve. But some companies do it well, delivering
sustainable growth year after year. What makes those companies so
special? And what can you and your business learn from them?
Growth Champions looks at 20 leading global organizations
and identifies the key elements that drive their success. These
growth champions include such companies as Pepsi Co, Apple, Rolls
Royce, Google, Audi, and P&G. While many share some common
traits, they all take different paths to growth using different
formulas to achieve it. Here, you’ll learn how they formulate and
execute strategies, motivate and engage people, build a growth
culture, and develop and use distinctive competencies to stay ahead
of the pack.
สารบัญ
About The Growth Agenda iv
About the Contributors v
Introduction 1
Part I – The Growth Agenda: The Changing Dynamics of
Innovation 13
1 – Why Growth? The Economist’s Perspective 16
2 – Alternative Strategic Approaches to Growth 24
3 – Drivers of Change 37
4 – New Approaches to Growth 49
Part II – The Growth Champions 57
5 – Nestlé and Pepsi Co – Changing food and
drink for the better 61
6 – Audi and Samsung Electronics – Design as the
growth driver 81
7 – Reckitt Benckiser and Procter & Gamble –
Making the most of insight 101
8 – Starwood Hotels and Inditex – Delivering a
unique customer experience 121
9 – Amazon and Google – Expertly using data to get
ever closer
to customers 143
10 – Narayana Hrudayalaya and Novo Nordisk –
Reinventing healthcare 163
11 – Rolls-Royce and ARM – Technology partnerships
for growth 183
12 – BASF and Shell – Growth in a
resource-constrained world 201
13 – Tata and Bharti – Leapfrogging from India
221
14 – LEGO and Apple – Bringing magic to the everyday
241
Part III – The Growth Challenge: Lessons for the Future
265
15 – Key Characteristics 267
16 – Further Common Traits 281
17 – Future Challenges 287
18 – The Growth Agenda – The Essential Implications
298
Resources and References 302
Appendix – Key Data for the Growth Champions
313
Contributor Credits 332
Index 333
เกี่ยวกับผู้แต่ง
Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world’s first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia.
Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.
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