Revised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations.
From understanding graphic design fundamentals, to developing original concepts, to creating finished designs—Graphic Design School develops design students’ core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Eighth Edition is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.
Graphic Design School, 8th Edition, covers the fundamentals of design including:
- Color, typographic rules and typefaces, web design and layout, and app or social media design
- Information architecture, file organization, and content management
- The importance of coding requirements and SEO
- Case studies, designer biographies, and student assignments for testing skills and concepts
- Revisits traditional printing techniques such as risograph and screen printing
Graphic Design School, 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.
สารบัญ
INTRODUCTION 6
PART ONE: PRINCIPLES 8
CHAPTER ONE: RESEARCH AND CONCEPTS
Basics of research 10
Linear reasoning/lateral thinking 14
Exploratory drawing 16
Visualizing ideas 18
Theories of image and text 20
Audiences, markets, and concepts 24
Scheduling, organizing, and finalizing 26
Chapter 1: Assignments 30
CHAPTER TWO: FUNDAMENTALS OF COMPOSITION
Basics of composition 32
Form and space 36
Symmetry/asymmetry 38
Basic principles of design layout 40
Styles of layout 44
Pace and contrast 46
Size and format 50
Identity and extended systems 52
Photography and illustration 56
Chapter 2: Assignments 60
CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY
Typography and meaning 62
The anatomy of type 64
Understanding and selecting typefaces 66
Spacing 72
Readability and legibility 76
Typographic emphasis and hierarchy 78
Typographic rules/boxes and ornaments 82
Text as image 84
Chapter 3: Assignments 86
CHAPTER FOUR: FUNDAMENTALS OF COLOR
Color terminology 88
Color legibility, contrast, and harmony 92
Color associations 94
Color as information 96
Chapter 4: Assignments 98
PART TWO: PRACTICE 100
CHAPTER FIVE: TOOLS AND TECHNOLOGIES
Photography basics and sourcing images 102
In Design 106
Photoshop 110
Illustrator 114
Animate and After Effects 118
Chapter 5: Assignments 120
CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS
Preparing files for print 124
Creating a convincing presentation 128
Paper stocks and finishing 130
Printed color 132
Print media 134
Digital printing 138
Correcting color proofs and press checks 140
Chapter 6: Assignments 142
CHAPTER SEVEN: WEB DESIGN
Project development process overview 144
Project structures 150
Web tools 152
Initial consultations 156
Information architecture (IA) 158
Flowcharts and wireframes 160
Common elements of a web layout 164
Designing for the Web 166
Mobile application design 172
Working with content management systems 175
Search engine optimization (SEO) 178
Online portfolios 180
Chapter 7: Assignments 184
CHAPTER EIGHT: EXPERT PATHS 188
Glossary 198
Bibliography 202
Online resources 203
Index 204
Acknowledgments 208
เกี่ยวกับผู้แต่ง
ABBIE VICKRESS (London, UK) is a Senior Lecturer on the Graphic Communication Design programme at Central Saint Martins, University of the Arts in London. She is a graphic designer and researcher, exploring knowledge generation in public engagement and cultural spaces. This critical approach manifests through printed design, exhibition design, curation, writing and facilitation of workshops and events.
SANDRA STEWART (Philadelphia, PA) is the Associate Dean for Academics at Drexel University’s Westphal College of Media & Arts Design.
DAVID DABNER (London, UK) taught at the renowned London College of Printing and served as course director for the UK’s Higher National Diploma in Typographic Design.
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