David L. Morgan 
Basic and Advanced Focus Groups [PDF ebook] 

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

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Preface

About the Author

PART I. BASIC ISSUES

Chapter 1. Introducing Focus Groups

Basic Issues

Advanced Topics

Chapter 2. Uses for Focus Groups

Basic Issues

Advanced Topics

Chapter 3. The Importance of Interaction

Basic Issues

Advanced Topics

PART II. DESIGNING FOCUS GROUPS

Chapter 4. Research Design for Focus Groups

Basic Issues

Advanced Topics

Chapter 5. Group Composition, Group Size, and Number of Groups

Basic Issues

Advanced Topics

Chapter 6. Asking Questions in Focus Groups

Basic Issues

Advanced Topics

Chapter 7. Moderating the Discussion

Basic Issues

Advanced Topics

Chapter 8. Analyzing Focus Groups

Basic Issues

Advanced Topics

PART III. ADVANCED TOPICS AND CONCLUSIONS

Chapter 9. Working Cross-Culturally

Basic Issues

Chapter 10. Specialized Age Groups

Basic Issues

Chapter 11. Online Focus Groups

Basic Issues

Chapter 12. Conclusions: Future Directions for Focus Groups

Basic Issues

APPENDICES

Appendix 1

Statement of Informed Consent

Appendix 2

Generic Focus Group Introduction

Appendix 3

Three Examples of Interview Guides

Appendix 4

Experiences as Graduate Students

Glossary

References

Index

เกี่ยวกับผู้แต่ง

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.