This book reviews the general theory of strategy, relates it to the
particular circumstances of the construction industry, and shows
how it can be applied in practice. It brings together ideas from
economics, marketing, management, business and politics to develop
strategic management for both contractors’ firms and the associated
professions.
Substantial changes have occurred in the industry since the book
was first published in 1991. This Second Edition reflects the major
developments that have followed the Latham and Egan reports, and
includes new chapters on international strategy and marketing,
showing how they can contribute to the strategic planning of
construction organizations.
The book will provide a valuable tool for the strategic
development of construction firms.
‘Ten years separate the editions during which period a
significant number of British, (and other), construction firms
which had survived generations of proprietors merged, changed
beyond recognition or ceased trading. One can not but wonder if
publication of a work on strategic planning some twenty year
earlier might have saved some of them.’ Construction Manager
‘The book presents the essential elements for managing at this
higher level and should be a must for any construction professional
who aspires to an executive position in industry as well as any
student for construction management, project management and
organizational management in construction. It comes highly
recommended’ Engineering, Construction and Architectural
Management
สารบัญ
Introduction PART A – Construction and its Business Environment.
Construction – an Overview of the Market.
The Strategic Role of the Actors in the Construction
Process.
Clients, Constructors and Competencies.
PART B – Concepts of Strategic Management.
The Firm and the Strategic Management Process.
Strategic Behaviour of Construction Firms.
Strategies for International Construction.
PART C – Techniques for the Strategic Planner.
Portfolio Management, Delphi Techniques and Scenarios.
Marketing and Promotional Strategies in Construction.
PART D – Summary.
A synthesis of Strategic Management in Construction.
Index.
เกี่ยวกับผู้แต่ง
Dave Langford is the Director of the Graduate School in the Department of Architecture & Building Science at Shrathclyde University in Glasgow. He has contributed to the field of construction management for over 25 years and has lectured and consulted throughout the world. He has written many academic papers and several books including two which he co-authored for Blackwell, Strategic Management in Construction and Construction Management in Practice.
Steven Male is Director of Steven Male Associates Limited, a specialist company dealing with consultancy assigments, research, and training in value-for-money in property and physical infrastruture asset management. He is currently working on a series of transport-related assignments for the World Bank. Prior to this Steven was Professor in Property & Infrastructure Asset Management at the University of Leeds.
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