David Thackeray & Richard Toye 
Electoral Pledges in Britain Since 1918 [PDF ebook] 
The Politics of Promises

1 Introduction – David Thackeray and Richard Toye.- 2 Election Promises and Anti-Promises after the Great War – Luke Blaxill.- 3 The ‘Woman’s Point of View’: Women Parliamentary Candidates, 1918-1919 – Lisa Berry-Waite.- 4 ‘A Fighting Man to Fight for You’: The Armed Forces, Ex-servicemen, and British Electoral Politics in the Aftermath of Two World Wars – Matthew Johnson.- 5 Broken Promises and the Remaking of Political Trust: Debating Reconstruction in Britain during the Second World War – Clare Griffiths.- 6 Fiscal Promises: Tax and Spending in British General Elections since 1964 – Aled Davies and Peter Sloman.- 7 The Introduction of Race and Immigration in British Post-imperial Politics: The General Elections of 1964 and 1966 – Emil Sokolov.- 8 The Electoral Promises of Winston Churchill – Richard Toye.-  9 ‘I Promise You This. I Won’t Make Empty Promises’. The Election Manifestos of Margaret Thatcher – David Thackeray.- 10 Custodians of the Manifesto: The Struggle over Labour’s Electoral Platforms, 1974-1983 – Mark Wickham-Jones.- 11 Thatcherism, the SDP and Vernacular Politics on the Isle of Sheppey, c. 1978-83 – Jon Lawrence.- 12 The Promise of ‘Liberal Democracy’, c. 1981-2010 – Mike Finn.- 13 ‘We Made a Pledge, We Did Not Stick to It, and For That I am Sorry’: The Liberal Democrats’ 2015 General Election Campaign and the Legacy of the Tuition Fees Debacle – Judi Atkins.- 14 The Rhetorical Lives and Afterlives of Political Pledges in British Political Speech c. 2000-2013 – James Freeman.

David Thackeray is Associate Professor of History at the University of Exeter, UK. He is author of
Forging a British World of Trade: Culture, Ethnicity and Market in the Empire/Commonwealth, c.1880-1975 (2019) and has published extensively in the field of British political history, including
Conservatism for the Democratic Age: Conservative Cultures and the Challenge of Mass Politics in Early Twentieth Century England (2013).

Richard Toye is Professor of Modern History at the University of Exeter, UK. He has published widely in the fields of British, international, and imperial history. His books include
Rhetoric: A Very Short Introduction (2013),
The Roar of the Lion: The Untold Story of Churchill’s World War II Speeches (2013) and (with Martin Thomas)
Arguing about Empire: Imperial Rhetoric in Britain and France, 1882-1956 (2017).