Get inside Japan’s invisible behemoth to see the future of
global business
Good Risks is a fascinating insight into ORIX, a global
giant whose business empire straddles the world, but which has
managed to remain out of the media spotlight for half a century.
Award winning author David Russell explains how this Japanese
company has transcended its national identity to become a global
player, and what that means for everyone else. In a series of
one-on-one interviews with senior executives at ORIX companies
around the world, readers gain a firsthand glimpse of the inner
workings of this ‘invisible’ corporate group that controls hundreds
of billions of dollars. Interviews with the company President and
Chairman in Tokyo provide rare insight into the thought leaders at
the highest levels, and a contribution by the Chairman himself
discusses the hard realities of globalization and the keys to
success in the coming decade.
The key concept that is lost in the Japan vs. China vs. US vs.
EU battle is that the business landscape has changed drastically,
making national boundaries anachronistic. Companies such as IBM,
Disney, Apple, and Microsoft long ago stopped being ‘American’
firms; they are global competitors that take advantage of their
deep knowledge of the US markets, but have no special allegiance to
the United States. This book argues that this is the future of all
large-scale business, as already exemplified by ORIX.
* Learn how one executive steered ORIX’s meteoric rise from an
unknown start-up to an unseen global giant
* Explore the coming realities of the global business scene
* Discover why HQ location will be little more than historical
accident
* See how ORIX impacts the Chinese, Indian, and American firms
that follow its lead
The business scene unfolding today is not ‘international’ or
‘multinational’, but an increasingly unified, global battleground.
The rise of ORIX charts the future of business, and Good
Risks provides the details and insights business leaders need
to anticipate tomorrow’s changes.
สารบัญ
Acknowledgments ix
About the Author xi
Introduction 1
Chapter 1: New York, the Money Center 11
A Trusted Advisor 13
A Professional Money Manager 20
Chapter 2: Dallas, the Nerve Center 27
Orient Leasing and ORIX DNA 33
Millions Become Billions 40
A Bicultural Banker as CEO 48
Chapter 3: Dublin, the Flight Center 59
Corporate Culture 65
What Makes Us Special 71
Chapter 4: Sydney, Plus Thoughts on India 81
India: Challenges and Rewards 86
Chapter 5: Singapore, the Gateway to Asia 91
Asian Markets Today and Tomorrow 98
Chapter 6: Tokyo, the Global HQ 101
Coming Home to Japan 102
Inside Story 107
Chapter 7: Getting the Background 113
American Seeds, Japanese Soil 119
Why Can’t We Do This Overseas? 123
Chapter 8: ORIX Hits a Home Run 127
Quality in Services = Equality at Home 129
Chapter 9: China, a Learning Experience 135
The Chinese Ex?]Bureaucrat 136
The Japanese Ex?]Manager 140
The Real China Story 143
Chapter 10: The President on Strategy 147
Finding a Comfort Zone 149
China: No One to Blame but Ourselves 151
Korea: Diff erent Challenges 154
The Business of Energy 155
From Localization to Global Expansion 159
Chapter 11: Meeting the DNA 165
A Journey Above the Clouds 169
Hits and Misses 174
Today and Tomorrow 179
Chapter 12: Baseball Friends 185
Epilogue 193
Two Quibbles about This Book 194
What Is the ORIX Way? 196
Index 199
เกี่ยวกับผู้แต่ง
DAVID W. RUSSELL, President of Russell Communications
International, is an author and corporate communications specialist
who has lived in Japan on and off for 30 years. He has given
seminars and consulted with senior executives at many of Japan’s
leading corporations. David has authored more than 10 books and
dozens of magazine and newspaper articles, including pieces for
Forbes, The Economist, and Harvard Business Review.
He has received numerous awards, including Best Business &
Management Book of the Year in the United States.
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