1 หนังสืออิเล็กทรอนิกส์โดย Denish Shah Editors V. Kumar
V. Kumar & Denish Shah: Handbook of Research on Customer Equity in Marketing
This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated assembly of the best thinkers on this topic will give the rea …
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