Dieter Ahlert 
Grundzüge des Marketing [PDF ebook] 

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of gr …

This book, written by a multinational team of experts, explores the changing face of central banking in Eastern Europe in the light of modern macroeconomic thinking, providing important and novel ins …

Consumer Services have been viewed as parasitic activities, dependent on other sectors of the economy for their viability and vitality. Yet local economic policy is now looking towards consumer servi …

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues di …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Gandhi”s economic theories were a part of his vision of self-government, which meant not just freedom from colonial rule but the achievement of self-reliance and self-respect by the villagers of Ind …

The author provides a treatment of world economic geography as a whole. He sets out the historical context of the modern world along with the principal philosophies that have shaped our study of it, …

Recent years have witnessed radical changes in British economic policy. However, the recession of the early nineties has cast doubts about whether these were successful. The much heralded economic mi …

Ever since the Physiocrats and Adam Smith, mercantilism or ”the mercantile system” have been described as the opposite of classical political economy. This view is very much brought into question b …

This book provides a framework for guiding leaders to shift from linear, cause-effect thinking to an ecology of moral, intentional leadership, paying attention to how their actions are connected to o …