ผู้เขียน: Edwin J. Nijssen

Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound …

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to chang …

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to chang …