In Rewired, the world’s most influential management consulting firm, Mc Kinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It’s the capabilities of the organization that win the race.
Mc Kinsey Digital’s top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, Mc Kinsey’s digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.
สารบัญ
Introduction: The enterprise capabilities that turn digital and AI into a source of ongoing competitive advantage 1
Section One Creating the Transformation Roadmap: A business-led roadmap is the blueprint for a successful digital and AI transformation 15
Chapter 1 Get your top team inspired and aligned 19
Chapter 2 Choose the right transformation ‘bite size’ 25
Chapter 3 Have business leaders define what’s possible 33
Chapter 4 Figure out what resources you need to achieve what you want 43
Chapter 5 Build capabilities for now and the next decade 49
Chapter 6 The digital roadmap is a contract for your C-suite 57
Chapter 7 The ultimate corporate team sport 61
Getting Ready — Section One 67
Section Two Building Your Talent Bench: Creating an environment where digital talent thrives 69
Chapter 8 Core versus noncore capabilities — strategic talent planning 71
Chapter 9 The talent team that can build your digital team 83
Chapter 10 Hiring digital talent when they’re actually interviewing you 87
Chapter 11 Recognize distinctive technologists 101
Chapter 12 Fostering craftsmanship excellence 107
Getting Ready — Section Two 115
Section Three Adopting a New Operating Model: Rearchitecting your organization and governance to be fast and flexible 117
Chapter 13 From doing agile to being agile 119
Chapter 14 Operating models that support hundreds of agile pods 131
Chapter 15 Professionalize product management 149
Chapter 16 Customer experience design: The magic ingredient 159
Getting Ready — Section Three 167
Section Four Technology for Speed and Distributed Innovation: Building a technology environment that empowers the entire organization to digitally innovate 169
Chapter 17 Decoupled architecture for development flexibility and operational scalability 173
Chapter 18 A more surgical and value-backed approach to cloud 185
Chapter 19 Engineering practices for speed and high-quality code 193
Chapter 20 The tools to make your developers highly productive 207
Chapter 21 Delivering production-grade digital solutions 215
Chapter 22 Build in security and automation from the start 221
Chapter 23 MLOps so AI can scale 227
Getting Ready — Section Four 235
Section Five Embedding Data Everywhere: What it takes to make data easy to consume across the organization 237
Chapter 24 Determine what data matters 239
Chapter 25 Data products: The reusable building blocks for scaling 247
Chapter 26 Data architecture, or the system of data ‘pipes’ 259
Chapter 27 Organize to get the most from your data 273
Getting Ready — Section Five 285
Section Six The Keys to Unlock Adoption and Scaling: How to both get users to adopt your digital solutions and scale those solutions across the enterprise 287
Chapter 28 Nail user adoption and underlying business model changes 291
Chapter 29 Design solutions for easy replication and reuse 301
Chapter 30 Ensuring impact by tracking what matters 313
Chapter 31 Managing risk and building digital trust 329
Chapter 32 So, what about culture? 335
Getting Ready — Section Six 345
Section Seven Transformation Journey Stories: An exploration of how three companies have driven successful digital and AI transformations 347
Chapter 33 Freeport-Mc Mo Ran turns data into value 349
Chapter 34 DBS — A multinational bank becomes a digital bank 357
Chapter 35 The future of play takes shape at the LEGO Group 365
Acknowledgments 373
Index 377
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ERIC LAMARRE is a senior partner and leads Mc Kinsey Digital in North America. He is an engineer by training and worked in research at MIT on water waves and underwater acoustics before joining Mc Kinsey. Eric has pioneered the development of Mc Kinsey’s Digital & AI client service methodologies and published extensively on the topic. He previously served as managing partner of Mc Kinsey Canada. Eric is on the board of the Montreal Heart Institute Foundation. He is married and has two wonderful daughters.
KATE SMAJE is a senior partner at Mc Kinsey and the global co-leader of Mc Kinsey Digital. A history major at heart, Kate has spent the past 20+ years at Mc Kinsey working with B2C companies. A frequent speaker and publisher on digital topics, she also works with clients across geographies and sectors to marry the power of technology and AI with the human change required to leap forward. She has experience as a chief technology officer and a self-proclaimed geeky interest in technology, continuous learning, and developing people. Kate is a trustee of Tommy’s, the London-based children’s charity.
RODNEY ZEMMEL is a senior partner at Mc Kinsey and is the global co-leader of Mc Kinsey Digital. He has served as the managing partner for Mc Kinsey’s New York and northeast offices in the United States, and led Mc Kinsey’s Healthcare Practice, working with clients in pharmaceuticals, biotechnology, and healthcare services. He is a recognized thought leader and previously co-authored the book Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy. Rodney started out as a molecular biologist and now partners with clients on digital transformations, AI, technology productivity, and digital business building.
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